How it Works
Download the App
Download the app, create your account, and get one step closer to reaching your laundry ninja dreams – all within 60 seconds.
Reserve Your Machine
Locate your nearest Washlava location and reserve 1, 2 or 3 machines. We’ll have them waiting for you.
Load your clothes into any machine with a blue or green light and tap your phone against the machine to pay. No change necessary.
Your clothes will be locked and secure until you return – or choose the Load ’n Leave option to have our expert attendants dry and fold your laundry for you. (Mom will be so proud.)
Save up to 8 hours a week by trusting your laundry with Washlava. Whether you choose our Self-Service, Load ’n Leave or Do It For Me service, rest assured that you’ll leave fresh and happy (and clean laundry smells are always free).
Washlava is a new standard of self-service laundry for anyone with a smartphone to experience.
Our cashless, mobile platform turns the everyday chore of doing laundry into an elevated self-service laundry experience, in less time, with less hassle.
Meet the Team
Todd Belveal, Founder & CEO
Todd’s prior experience includes the successful funding and launch of mobile-enabled car rental startup, Silvercar, of which he is a Co-Founder. Silvercar, established in Austin in early 2012, operates a business model based on offering one type of vehicle and enabling customers to book and complete the rentals, even unlocking the cars, with a smartphone. Before Silvercar, Todd held leadership positions at Accenture, Kurt Salmon Associates, and Tiffany & Co.
Connect with Todd on LinkedIn
Bill Barbino, COO
Bill’s prior experience includes an extensive background in commercial lending and equipment credit underwriting, raising more than $1 billion dollars in the securitization market for middle market companies during his 25 year banking career. More recently, Bill graduated from the Startup Institute's Technical Marketing program at 1871 in Chicago, and was previously a faculty member at Lewis University’s Graduate School of Management.
Connect with Bill on LinkedIn
Tom Connolly, CSO
Tom’s prior experience includes consolidating the logistics industry as a founding member of XPO Logistics, Inc. (NYSE:XPO). As SVP, Acquisitions, Tom oversaw 17 acquisitions, growing XPO from $177 million in revenue and $10 million of EBITDA, to $15 billion in revenue and $1.2 billion of EBITDA. Previously, Tom spent 10 years in investment banking, focusing on debt and equity financing and mergers and acquisitions, and 5 years in venture capital, funding early stage technology companies.
Connect with Tom on LinkedIn
Jamie Sewell, CMO
Jamie’s prior experience includes overseeing the marketing and communications for the Coin Laundry Association (CLA) as the director of marketing and online development. In this role, she also consulted with hundreds of laundry owners across the country and spoke on digital marketing topics at the 2013 and 2015 Clean Show. Prior to the CLA, Jamie held marketing and sales positions at the University of Chicago Booth School of Business, Touch International, and Dell Computers.
Connect with Jamie on LinkedIn
Will Sprague, CFO
Will’s prior experience includes securing $30M in Private Equity from FTV Capital as the interim CFO at ReliaQuest, a cybersecurity company. Prior to ReliaQuest, Will worked extensively with franchises, as both a Franchisor and Franchisee. First, he built the Carsmetics Franchise company, and then managed PDQ South Florida, leading the development of seven southeast Florida locations. Will has also has CFO experience with McCumber Golf and was the Controller for the Tampa Bay Buccaneers.
Connect with Will on LinkedIn
Dexter Weiss, CTO
Dexter’s prior experience includes founding and running Peppered Software, a digital product agency. At Peppered, he helped startups and fortune 500 companies design, build, and deploy technology. He has worked on projects for companies like AT&T, Dell, Fox, Whole Foods Market, and Silvercar. His designs have been featured by Apple. Before pursuing a career in technology, Dexter composed and recorded music for television commercials.
Connect with Dexter on LinkedIn