How it Works





Washlava is a new standard of self-service laundry for anyone with a smartphone to experience.

Our cashless, mobile platform turns the everyday chore of doing laundry into an elevated self-service laundry experience, in less time, with less hassle.

Meet the Team

Todd Belveal, Founder & CEO

Todd’s prior experience includes the successful funding and launch of mobile-enabled car rental startup, Silvercar, of which he is a Co-Founder. Silvercar, established in Austin in early 2012, operates a business model based on offering one type of vehicle and enabling customers to book and complete the rentals, even unlocking the cars, with a smartphone. Before Silvercar, Todd held leadership positions at Accenture, Kurt Salmon Associates, and Tiffany & Co.
Connect with Todd on LinkedIn

Bill Barbino, COO

Bill’s prior experience includes an extensive background in commercial lending and equipment credit underwriting, raising more than $1 billion dollars in the securitization market for middle market companies during his 25 year banking career. More recently, Bill graduated from the Startup Institute's Technical Marketing program at 1871 in Chicago, and was previously a faculty member at Lewis University’s Graduate School of Management.
Connect with Bill on LinkedIn

Tom Connolly, CSO

Tom’s prior experience includes consolidating the logistics industry as a founding member of XPO Logistics, Inc. (NYSE:XPO). As SVP, Acquisitions, Tom oversaw 17 acquisitions, growing XPO from $177 million in revenue and $10 million of EBITDA, to $15 billion in revenue and $1.2 billion of EBITDA. Previously, Tom spent 10 years in investment banking, focusing on debt and equity financing and mergers and acquisitions, and 5 years in venture capital, funding early stage technology companies.
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Jamie Sewell, CMO

Jamie’s prior experience includes overseeing the marketing and communications for the Coin Laundry Association (CLA) as the director of marketing and online development. In this role, she also consulted with hundreds of laundry owners across the country and spoke on digital marketing topics at the 2013 and 2015 Clean Show. Prior to the CLA, Jamie held marketing and sales positions at the University of Chicago Booth School of Business, Touch International, and Dell Computers.
Connect with Jamie on LinkedIn

Will Sprague, CFO

Will’s prior experience includes securing $30M in Private Equity from FTV Capital as the interim CFO at ReliaQuest, a cybersecurity company. Prior to ReliaQuest, Will worked extensively with franchises, as both a Franchisor and Franchisee. First, he built the Carsmetics Franchise company, and then managed PDQ South Florida, leading the development of seven southeast Florida locations. Will has also has CFO experience with McCumber Golf and was the Controller for the Tampa Bay Buccaneers.
Connect with Will on LinkedIn

Dexter Weiss, CTO

Dexter’s prior experience includes founding and running Peppered Software, a digital product agency. At Peppered, he helped startups and fortune 500 companies design, build, and deploy technology. He has worked on projects for companies like AT&T, Dell, Fox, Whole Foods Market, and Silvercar. His designs have been featured by Apple. Before pursuing a career in technology, Dexter composed and recorded music for television commercials.
Connect with Dexter on LinkedIn