Our Vision

Washlava was created with the vision of establishing a new standard in self-service laundry. One with no quarters, no waiting, and no hassle.

We call it, Laundry. Reloaded.

Laundry Ownership Made Easy

Like many great stories, Washlava was born out of necessity. Our story is not unique: our Tampa laundromat was 100 percent dependent on quarters and cash, and installing credit card readers was prohibitively expensive. But when our store was robbed and thousands of dollars in quarters were strewn across the parking lot, we decided to do something. All that change had to change.

More Than Just a Cash Problem

When we looked at switching the business from quarters and cash, we realized that cash wasn’t the only problem that needed solving. We wanted to be able to manage and grow our business using cutting edge technologies found in other applications. And more importantly, we knew our customers deserved a better, safer, more convenient experience. To do that, we needed to build more than just a payment platform.

Our Culture

We’re a team of innovators, dreamers, thinkers, and doers. We’re committed to innovation – not for innovation’s sake, but to create a better laundry experience through technology. And not just for the thousands of laundry professionals, but for the 19 million families who depend on self-service laundry for clean clothes.

Meet the Team

Todd Belveal


  • Real Title: Founder & CEO
  • Also Known As: The Idea Guy
  • Before Washlava: Held leadership positions at Accenture, Kurt Salmon Associates, and Tiffany & Co. In 2012, Todd co-founded his first startup Silvercar, a mobile-enabled car rental startup that moved the entire car rental process to the smartphone, from booking and paying for a rental to unlocking the car itself.
  • Dream Team Stat: After spearheading Silvercar’s push to bring a seamless and mobile-enabled solution to the car rental industry, Todd has set his sights on doing the same for laundry.

Connect with Todd on Linkedin

Tom Connolly


  • Real Title: CSO
  • Also Known As: The Dealmaker
  • Before Washlava: After 15 years of investment banking and venture capital work, Tom was an initial member of the executive team of XPO Logistics, Inc (NYSE: XPO), which consolidated the logistics industry.
  • Dream Team Stat: When Tom was lead dealmaker at XPO Logistics, Inc, the company completed 17 acquisitions and revenue grew 10-fold, to over $15 billion.

Connect with Tom on Linkedin

Jamie Sewell


  • Real Title: CMO
  • Also Known As: Wonder Woman
  • Before Washlava: Specialized in digital marketing and consulted with thousands of laundry owners on how to market their laundries as the director of marketing and online development at the Coin Laundry Association (CLA).
  • Dream Team Stat: Created CLA Connect, the online forum used by more than 25,000 laundry professionals worldwide.

Connect with Jamie on Linkedin

Will Sprague


  • Real Title: CFO
  • Also Known As: Mr. Wonderful
  • Before Washlava: Worked extensively with franchises, as both a franchisor and franchisee. First, Will built the Carsmetics Franchise company, and then managed PDQ South Florida, leading the development of seven southeast Florida locations.
  • Dream Team Stat: Secured $30M in Private Equity from FTV Capital as interim CFO at cybersecurity company, ReliaQuest.

Connect with Will on Linkedin

Dexter Weiss


  • Real Title: CTO
  • Also Known As: Leader of the Nerds
  • Before Washlava: Founded a digital product agency, Peppered Software, where he helped startups and fortune 500 companies design, build and deploy technology.
  • Dream Team Stat: Designed and engineered technology for companies including AT&T, Dell, Fox, and Whole Foods Market. His work has been featured by Apple worldwide.

Connect with Dexter on Linkedin

Cycle up With Washlava

Join our growing network to ditch quarters, reach more customers, and start growing fast. Contact us now.