Our Vision of Laundry.

Washlava was created with the vision of a shared laundry experience that introduces the Internet of Things to laundry equipment. No quarters, no waiting, and no hassle.

We call it, Laundry. Reloaded.

Our Story

Like many great stories, Washlava was born out of necessity. Our story is not unique: our Tampa shared laundry center was 100 percent dependent on quarters and cash, and installing credit card readers was prohibitively expensive. But when our store was robbed and thousands of dollars in quarters were strewn across the parking lot, we decided to do something. All that change had to change.

More Than Just a Cash Problem

When we looked at switching the business from quarters and cash, we realized that cash wasn’t the only problem that needed solving. We wanted to be able to manage and grow our business using cutting edge technologies found in other applications. And more importantly, we knew our customers deserved a better, safer, more convenient experience. To do that, we needed to build more than just a payment platform. We needed to build app-enabled Internet of Things technology that our customers could use to control laundry equipment and manage their laundry experience.

Our Culture

We’re a team of innovators, dreamers, thinkers, and doers. We’re committed to innovation – not for innovation’s sake, but to create a better laundry experience through technology. And not just for the thousands of laundry professionals, but for the 19 million families who depend on self-service laundry for clean clothes.

Todd Belveal


  • Title: Founder & CEO
  • Before Washlava: Held leadership positions at Accenture, Kurt Salmon Associates, and Tiffany & Co. In 2012, Todd co-founded his first startup Silvercar, a mobile-enabled car rental startup that moved the entire car rental process to the smartphone, from booking and paying for a rental to unlocking the car itself.
  • Dream Team Stat: After spearheading Silvercar’s push to bring cashless payment systems and mobile-enabled solution to the car rental industry, Todd has set his sights on doing the same for laundry.

Connect with Todd on Linkedin

Cycle up With Washlava

Schedule a meeting now to revolutionize your laundry offering.