Our Vision of Laundry

Washlava was created on the idea of an upgraded
laundry experience powered by state of the art mobile and wireless technology.
Smart phones, no quarters, no waiting, no hassle.

It’s, Laundry. Reloaded.

Our Story

Like many great stories, Washlava was born out of necessity. Our story is not unique: 
the Tampa laundromat was 100 percent dependent on quarters and cash, and installing credit card readers was prohibitively expensive. But when our store was robbed and thousands of dollars in quarters were strewn across the parking lot, we decided to do something. All that change had to change.

More Than Just a Cash Problem

When we looked at switching the business from quarters and cash, we realized that cash wasn’t the only problem that needed solving. We wanted to be able to manage and grow our business using cutting edge technologies found in other applications. More importantly, we knew our customers deserved a better, safer, more convenient experience. To do that, we needed to build more than just a payment platform. We needed to build app-enabled Internet of Things technology that our customers could use to control laundry equipment and manage their laundry experience.

Our Culture

We’re a team of innovators, dreamers, thinkers, and doers. We’re committed to innovation – not for innovation’s sake, but to create a more positive laundry experience through technology. Not for ourselves but for the 20 million college students and 19 million families who depend on self-service laundry for clean clothes.

Todd Belveal


  • Title: Founder & CEO
  • Before Washlava: Held leadership positions at Accenture, Kurt Salmon Associates, and Tiffany & Co. In 2012, Todd co-founded his first startup Silvercar, a mobile-enabled car rental startup that moved the entire car rental process to the smartphone, from booking and paying for a rental to unlocking the car itself.
  • Dream Team Stat: Silvercar revolutionized the car rental industry so much so the company was acquired by Audi in 2017. Todd is committed to achieving the same positive outcomes in laundry.

Connect with Todd on Linkedin



Cycle up With Washlava

Schedule a meeting now to revolutionize your laundry offering.