Washlava Wins Electrolux Future of Laundry Challenge in China


Tampa, FL- (July 26, 2018)- Washlava, a mobile technology startup modernizing shared laundry experiences, announced that its patent-pending technology won first place in the Electrolux Future of Laundry Challenge in China. Electrolux, a Swedish multinational appliance manufacturer headquartered in Stockholm, Sweden, asked companies to submit their entries showing how they would redefine the use of consumer laundry machines in China based on the principles of the shared economy.


Washlava underwent four extensive phases of review including application, validation, mentoring and the grand finale. Washlava’s submission included thoughtful consideration of the modern Chinese customer as the main target as well as their consumer behavior, market constraints and the competitive landscape. The final pitch was made on June 11 in Shanghai. Judges included top executives of Electrolux Asia Pacific, and representatives from China innovation and venture capital space.


“We are very honored to have won the Electrolux Future of Laundry Challenge,” says Todd Belveal, CEO and Founder of Washlava. “This victory is great validation of our current strategy of changing the future of laundry and will lay the foundation for a successful partnership with Electrolux.”


As a result of winning the Electrolux Future of Laundry Challenge, Washlava will receive a cash prize, an opportunity to enter into discussions for potential business collaboration with Electrolux in China, and other global partnership opportunities. In addition, Washlava will benefit from the company’s industry expertise, global distribution and support footprint as well as gain valuable market insights.


“We are pleased that Washlava’s scalable mobile-first laundry platform and ideas resonated the best with Chinese millennials and the judges, making them the winners among 47 entries we received from all around the world”, said Jaimohan Thampi, Head of Digital Transformation & IoT at Electrolux Asia Pacific.


About Washlava

Washlava is the laundry experience that lets customers reserve and pay for machines from their smartphones. Washlava intends to transform the self-service laundry industry through its patent-pending, smartphone-enabled technology platform and digital brand by creating a connected, convenient laundry experience for businesses and their customers. The company was founded by Todd Belveal, who previously co-founded the Austin-based, mobile-enabled car rental company, Silvercar (now owned by Audi). For more information, visit washlava.com.


About Electrolux

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. For more information go to www.electroluxgroup.com.